How Blake’s Hard Cider Became Irresistible to Distributors: 3 Lessons for Brand Growth

Struggling to get your distributors to prioritize your brand?

Here’s how you can make your brand irresistible to distribution partners—just like Blake’s Hard Cider.

Blake’s is the fastest-growing cider brand in the U.S., and a key part of their success is how they’ve made their brand irresistible to distributors. By creating immense value for their distributors, they’ve gained high-level engagement and support, accelerating their growth and success—while many brands struggle to get noticed.

Let me break down three things Blake’s did right, so you can implement them too:

Know Your Core Brand Identity

Blake’s knows its product inside and out. As Andrew Blake says, “We have a historical context of understanding what makes really great juice... If you start with good ingredients, you end with a great product.”

Blake’s deep connection to its roots gives distributors confidence in what they’re selling. Without a clear brand identity, many brands fail to gain that same trust.

✅ Takeaway: Ensure your brand identity is clear, authentic, and engaging. A strong brand foundation resonates with both consumers and distributors.

Leverage a Flagship Product for Long-Term Growth

Blake’s didn’t stop at having a great product—they turned Triple Jam into a household name. As Andrew Blake puts it, “Triple Jam is kind of our lead horse that really got us into every bar everywhere when we first launched.”

By focusing on a flagship product, Blake’s gave its distribution partners the foundation to generate consistent sales, creating sustainable growth.

✅ Takeaway: A flagship product makes it easier for distributors to drive consistent sales, fueling long-term growth.

Innovate to Keep Distributors Engaged

Blake’s continuously innovates with exciting products like Peanut Butter and Jam imperial cider and a blue raspberry cider, keeping consumers and distributors engaged.

As Andrew Blake shares, “We’re testing it on draft now, but it’s been our most demanded draft product we’ve ever produced.” Many brands fail by not offering fresh, engaging products built into a long term brand strategy to maintain distributor interest.

✅ Takeaway: Keep innovating with intention. It keeps your distributors excited about what’s next, ensuring your brand stays fresh and in demand.

Blake’s Hard Cider is a masterclass in making your brand irresistible to distribution partners.

Are you ready to make your brand irresistible to distributors? Let’s create a strategy that ensures your brand stands out and becomes indispensable—just like Blake’s.

Click the link below to schedule your FREE 1-HOUR STRATEGY CALL today!