Turning Potential into Performance: Blake’s Hard Cider in Western PA
Ever wondered how to take a brand with potential and transform it into a market leader? Here’s a success story packed with valuable insights and actionable strategies.
When Blake's Hard Cider Co. approached Steel City Beer in 2017, they had great potential but no presence in Western PA. Through powerful strategies, we transformed Blake's into the second-largest and fastest-growing hard cider brand in the region within three years.
Key Achievements:
🔹 Remarkable Sales Growth: Over 70,000 cases of Blake’s sold in the Western PA market.
🔹 Dominant Market Share: Established Blake’s as the second-largest hard cider brand in the region.
🔹 Extensive Retail Expansion: Secured placements in over 400 new retail locations.
🔹 Top Market Performance: Elevated Western PA into one of the top ten markets for Blake’s.
🔹 Chain Account Success: Multiple Blake’s SKUs became top 100 volume products in the top regional grocery chain.
To achieve these results, we focused on four key strategies:
Comprehensive Distribution Strategy: We developed and executed a robust distribution plan, targeting key retail locations to ensure Blake’s was widely available. This hands-on approach involved tireless door-to-door selling, securing optimal shelf space, and ensuring the product was prominently featured.
Brand Strategy Development: We built and executed an effective brand strategy tailored to the Western PA market. By aligning our strategy with local consumer preferences and market dynamics, we ensured Blake’s resonated with the target audience.
Strategic Brand Positioning: We positioned Blake’s as a premium, high-quality product while maintaining its approachability and price competitiveness. Through strategic brand positioning and marketing efforts, we highlighted Blake’s artisanal quality and heritage, making it both desirable and accessible.
Promotional Campaigns: We launched targeted promotional campaigns to boost brand visibility and consumer interest. These included in-store tastings, local events, and a strong social media presence. By creating memorable consumer experiences and engaging directly with our audience, we built strong brand loyalty and awareness.
This success is a testament to the power of hard work, effective strategies, and relentless hustle. Through my leadership at Steel City Beer, we turned Blake’s into a regional powerhouse.
At Five Star Beverage Group, I bring the same dedication, expertise, and strategic approach to every project. Whether you're a new brand looking to establish a market presence or an existing brand aiming to expand, schedule your FREE STRATEGY CALL today to drive your brand's growth!
