Why Your Beer Brand Needs a Non-Alcoholic Line to Thrive

The non-alcoholic beer market is booming, and the numbers don't lie. For beer brands aiming to grow in the coming years, having a presence in the non-alcoholic beer space is not just beneficial—it's essential. This fast-growing segment is your chance to build a powerful and engaging brand from the ground up.

Instead of seeing this as a sign that your brand is falling behind, view it as an opportunity to create the impactful brand that will drive your future gains. Consider these compelling statistics:

- Non-alcoholic beer sales by value have surged nearly 34% in on-premise accounts over the past 12 months, while overall beer sales have declined by 2.9%.

- Traditional beer's rate of sale dropped by 9.4%, but non-alcoholic beer's rate of sale increased by 13.6% in the same period.

The opportunity for new consumer engagement and sales growth is staring you right in the face. Yet, non-alcoholic beer remains underrepresented in the on-premise market, projected to represent only 1% of the total beer market by dollar sales by 2026. As these products become more available, consumer adoption will only accelerate.

Within the non-alcoholic beer segment, pale lagers hold a 55% share of the market, with IPAs, golden ales, and stouts experiencing triple-digit growth percentages. This segment is gaining traction even in markets where it has low penetration, showing robust potential for future growth.

Every day, I speak with clients who are bogged down by the doom-and-gloom attitude that craft beer is destined to fail. The truth is, opportunities and success are there for those who look—and in this case, you don’t even have to look far.

If you haven't started building an impactful non-alcoholic brand, the time to act is now. Click the link below to schedule your FREE STRATEGY CALL, and let’s get to work on building the foundation for your growth and success.